What are you looking at?

I just gotta ask the question. When did my cojones grow eyes? Was it at the same time that the Geico money grew eyeballs? I’m asking because I just heard a new radio commercial for Diet Pepsi Max where, as the tag line says, “Drink a diet cola that’s so manly you’ll still be able to look your cojones in the eyes.” More importantly, do I want to look my cojones in the eyes? And besides, I don’t think I actually could look my cojones in the eyes without having some ribs removed.